“The Manual: How to have a Number One the easy way” by the KLF
A little outdated, but worth a read non-the-less.
http://freshonthenet.co.uk/the-manual-by-the-klf/
Promo Workshop
In lecture prezi link:
Music Business session 8
In lecture presentation link
http://prezi.com/jb5xcdbioeph/
Marketing
How could you describe your project in terms of the marketing mix?
Detail the 4 attributes, what can they offer that is new or better ? Why would they appeal to a consumer / audience?
Personas:
Create a persona for you project – consider these aspects:
- Age / Gender
- Background (Home/ Work/Family/Life Style)
- Profession
- Interests
- Attitudes
- Needs Goals / Aspirations
- Media Technology Usage Music? TV? Web? Print?
Music Business Session 7
Presentation Link:
http://prezi.com/r7gil1ehuuzg/
Task
Identify potential funding opportunities for your work or programmes that may support an area of study
This research can be placed in your business portfolio as a means of revenue
Useful Links:
Useful article in view of forthcoming elections
http://www.guardian.co.uk/culture/arts-funding
Document overview of Arts Funding in the UK
GuidetoArtsFundinginEngland
Music Business session 6
In lecture presentation link:
http://prezi.com/9qcrcwr0-i0n/
Task
Create a wish list of potential gig /exhibition venues for your project.
What method would you use to develop live shows – DIY, Agent, Self Promotion
Describe or propose a technical solution for your live project or / and enhancement through innovative technology.
Music Business Session 5
Distribution and Retail
Lecture presentation:
http://prezi.com/xwyrkenfdfgt/
TASK
- List all the possible retail platforms and outlets that could sell your music
- Investigate the appropriate distribution channels for these retail platforms
- What other forms of experience/service/product/artifact could be generated by and through your music
Music Business session 4
We covered Record deals, contract types and self release options. Please review the presentation and answer these questions.
what deal would be best if:
- you had a single to release which was attracting attention
- wanted to let a compilation album use one of your tracks
- had finished an album (the complete recording) and needed it to be released
- needed to develop your music
Record Deals: http://prezi.com/fh8aiadixfq2/
Music Business session 3
We covered collection agencies – PRS, MCPS, PPL. What they are, how they work and why they may be useful to you.
Handouts for each:
We also looked at creative commons as a means of authorising and protecting your work on line. Use the youtube player on this page to watch the video of CC CEO explaining what it is.
Here is the presentation that accompanied the session.
http://prezi.com/cbitjaw62ysn/
You need to complete these tasks:
Task 1
Identify the relevant collection agencies for current and potential projects.
Things to consider:
Do you fulfill the joining criteria ?
When would be appropriate to join ?
Where would license fees be generated from – i.e where do you imagine your music being played ?
Task 2
Choose a CC license that best suits your work currently
Use the web code to embed into your web site.
http://www.creativecommons.org./about/licenses/
This work is licensed under a Creative Commons Attribution-Noncommercial 3.0 Unported License.
Music Business Session 2 notes
Session 2 – Intellectual Property
Here is the presentation that accompanied the lecture
http://prezi.com/vopqspozlofe/
Guide to basic Music copyright